I’ve been hinting for months that things have been moving at a frantic pace behind the scenes & now it’s time to let you in on the story.
When my Get Married television episode aired for the first time last November, I started to develop a national following for my line of vintage inspired bridal gowns. I’ve spent this entire past year talking with brides, event designers, bridal boutique owners, and other industry insiders. Overall, I have received amazing reviews of my line, but ultimately not a lot of sales. My business model at the time that the gowns were released was to work directly with the bride to create a completely customized gown. I’ve had the pleasure of creating several of these gowns over the past year, but ultimately I felt there was a larger audience for my designs. Earlier this spring I had a conversation with a dear friend & mentor lamenting how I knew what to do manufacture & distribute a clothing line, but it just wasn’t working with my current business model. Her advice? “Well, it sounds like you need to stop doing what you are doing & do what you need to do.”
So I started the process of making calls and inquiries. Lace, fabric, and trim suppliers; manufacturers; boutique owners; event designers; advertisers; pr firms; virtual assistants, receptionists, and book keepers; jewelry and veil designers; modeling agencies; photographers; stylists; make-up artists; and more. I asked what feels like millions of questions. The more I asked, the more the universe began to open up to my vision. As I worked towards putting together a formal business plan, the plan itself took on a life of it’s own and began to take off. It started out as my “dream big” project where I was putting together what I would do if time, money, and circumstances were no object and ended up becoming a reality. So much work has gone into this project already & right now is only the beginning.
Over the next few months you’ll get to see the behind the scenes events that shape a clothing line. It’s a tremendous amount of work, but also tremendously fun. We’re gearing up towards an official launch party in Castle Rock, Colorado in mid-March 2009. I already have national television coverage confirmed and some other possible blow-your-mind possibilities in the works. Hope you enjoy the adventure as much as I do!