Monthly Archives: January 2009

Launch information

Alisa Benay bridal couture is so much more than just a dress.  I am launching in March of 2009 a line of couture bridal gowns, veils, and jewelry.  With 15 years experience as a custom designer and a BA in fashion design, I come onto the national scene with a rich understanding of what a bride wants in her gown.  But that is only the beginning of my journey into this market.  My goal is to create a corporate culture of caring and compassion whose impression is left not just on my bride, but on everyone I encounter within the industry.  We use lean manufacturing processes to lessen our carbon footprint and socially conscientious charitable initiatives to expand upon the warmth and love that initially brought our bride to us in the first place.  I want my bride to know that the day her dreams come true is also the day she makes the world a better place.  I want her to feel that not only is she the most beautiful woman in the world at the moment, but she has created a more beautiful world through the choices she made in her wedding day purchases.

 

The Alisa Benay launch party event is scheduled for March 14th & 15th, 2009 at the breathtaking Cherokee Ranch & Castle in Castle Rock, CO (http://www.cherokeeranch.org).  Come and see the gowns during a live runway show and stay after to view the gowns up close.  Gift bags will be filled to the brim with goodies and special offers totaling over $1000 in value.  Door prizes will also be offered up to a $500 retail value.  If you miss the live event, you’ll be able to see footage of it on our upcoming episode of Get Married and on our website. 

 

Alisa Benay and staff will be available to boutiques for appointments to view the collection during the following week.  If you are a bride and would like one of our gowns, you may purchase them in Colorado at The Little White Dress Shop, or we can assist you in finding a boutique in your local area to carry our gowns.

Concierge service is available for the entire weekend.  Please contact Ann White at 303-995-4407 for discount hotel rates and any other assistance you need with additional Colorado vacation packages.  Make the Colorado launch event of Alisa Benay bridal couture your destination bridal adventure!

 

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Photo shoot: behind the scenes pictures

Yesterday was my first full photo shoot for the new dresses.  Below are candid shots from the day (and yes, you may also consider this your sneak peak of the week, b/c you’re seeing two dresses you haven’t seen before.)   Overall is was a great day; exhausting, freezing cold, but much fun.

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This is my favoite picture of the candids.  It was blindingly white outside this window w/frost & snow on a pine tree right outside.  It was a great contrast to the dress & I can’t wait to see the real pics.

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My model, Christina getting her hair done by Tasha Valenti

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Kim getting shots of Christina in the window.  This one is fun b/c it shows her barefoot.  There are lots of things you find out in the pattern making / production process.  Like that you forgot to mention to your pattern maker how tall your models are.

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Touch up between shots.

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Margo Trueblood, my Director of Sales & Marketing, steaming the Millicent veil.  Did I mention that every one of my gowns have matching veils?  You’ll want to know that for future reference.  And if you’re one of the 300 stores on our contact list, you’ll be talking to Margo here shortly.  And if you’re not on our list & want to be, please let us know!

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Tada!  The Millicent. 

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In case you haven’t started to notice, this is the coolest castle ever.

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Notice everyone wearing coats?  It was freezing in there!  It was about 11 degrees outside & I’m not sure it was much warmer inside.  Poor Christina kept covering up with a tablecloth we swiped off a side table.

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And here’s the Beatrice.  And Kim directing the pose.  Awesome doors, no?  Not so awesome?  The lint, dirt, & grass from the tile floor that kept getting on the dress hem.  Where, I ask you, is grass coming from in the middle of a snow storm in Colorado?  We have to import grass in the summer & treat it like royalty just for it to stay around until October.

Directly to the right of whoever took this shot is a Reuben.  Painting.  gah.  And there’s a Rembrandt in the dining room. 

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A crew shot.  That’s Ricardo, Kim’s lighting guy holding the little lighting thingy.  And Tasha, the hair person, in the coat.  And Katelyn Simpkins, the make up artist, in the jean jacket.  Plus Kim & I.  I think I’m eating.  Which I’ve decided to stop doing after seeing photos of myself.

This is the room where the runway show will be.  March 14 & 15.  Let us know if you want to come.  We’re giving away cool stuff.  You’ll want to be there.  🙂

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Great view of the gigantic flower.  This dress is a little bit sweet & a little bit sassy.  Because I know you are, too. 🙂  And you can see the clothes pins on the back of the gown.  Because Christina is too skinny to talk about.

 

It was a great day & I can’t wait to get started on the next 5 gowns.  Those will be shot in the same location on March 2.  The gowns above are already for sale in The Little White Dress Shop in Castle Rock, Colorado.  The entire line will be ready for retail sale at our launch party, March 14.  But if you are interested in carrying some of the gowns ahead of time, please contact us & we’ll get you set up.  If you are a bride looking for my gowns in your local area, please let us know where you are.  As I mentioned, we have just over 300 stores that we are targeting & we will do our best to find one near you that will help you find the gown you want!

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Sneak Peek of the Week

I have a photo shoot on Monday for 4 dresses, matching veils, and jewelry.   Just wanted to show you a quick peak at my 2nd cameo.  You’ll see more photos both here & on the website by the end of  next week.dsci0094

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25 Random Things

I’m working hard & fast on delayed production issues this week to get us ready for Monday’s photo shoot.   I leave you today with my list of 25 Random Things, a Facebook chain mail thing:

 

1) I tagged every 3rd person on my list at random.

2) I got married when I was 21.  Which was apparently way before the rest of you.

3) I want to like coffee, but I don’t.  I will occasionally drink a latte, but it’s got to have flavored syrup in it.

4) I have never travelled internationally.  I’m not for sure how that happened.

5) I’m a night person.   But Kevin & the kids are not, so I have to work to adjust my body clock.  Left on my own, I would sleep from 1-9 am.

6) I love to read fiction.  Snarky chic lit is my favorite.

7) I worked for the state of Arkansas in the international economic development division once.  I know, that job doesn’t match up with the rest of my career, but there you go.

8) I gave birth w/o drugs once.  Not recommended, is all I have to say about that.

9) I was pregnant with my 3rd & visiting my parents in Arkansas when 9/11 happened.  The girls & I had tickets to fly back the next day & ended up stuck there another week.

10) I grew up in the Church of Christ, but have since left it.

11) I am a kick ass pattern maker.

12) I was Jr. Miss Faulkner County in 1989.  Which is totally embarrassing.

13) I am learning social networking & frustrated that it takes up so much of my day.

14) I rarely wear make-up.

15) My hair is naturally curly. Not curly enough to be cute, just annoying.  Which is why you’ve never seen it that way.

16) Random people in public yell at me.  It’s happened to much to be a coincidence.

17) I am a touch claustrophobic.  Like when I’m in an airplane & everybody stands up to leave, but you can’t move for 5 minutes.  I have to do Lamaze breathing through that.

18) My husband was a pastor for 17 years. Wait, that’s not about me.  But that means I was a pastor’s wife for several of those years.  Which people who know me now find shocking. J

19) I’m not very good at math.

20) I’m creeped out by spiders.  Not afraid of them, just totally freaked out by their existence.

21) I really love home made tapioca.

22) I haven’t had a pet since I was a kid.

23) I learned to shoot a gun when I was 8. 

24) My kids are 22 months apart.  Both times.  So my first was just past 3 ½ when my 3rd was born.

25) I’m not a very good cook.

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Josephine

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Friday I had a photo shoot with the re-make of the Josephine gown.  This was just a quick photo shoot to get the new pictures up on the website before the save the date cards go out for the launch party, but I’m very pleased.  This is also your indroduction to Christina, my new spokesmodel.  She’s so beautiful & really represents my customer perfectly.   And, yes, the necklace is part of my new collection!

 

Josephine & 2 other gowns will be in The Little White Dress Shop www.lwdbridal.com by the end of the month, and the remaining 5 debut collection gowns will be there by the end of February.  There will also be 8 veils and 4 necklaces as well. 

Please contact Margo Trueblood, my Director of Sales & Marketing at 719.650.8502 or margo@alisabenay.com for information about how to find our gowns in a salon near you or information about attending out launch party March 14 & 15.

 

For information about editorial coverage, please contact

THE VANGUARD PR
Jennifer Smith Tapp
773.315.4491

All photography courtesy of Kim Nodurft www.kimnodurft.com

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Sneak peak of the week

Well, I was trying to make sneak peaks just little bits of each piece without showing you the whole thing.  Then I opened my e-mail just now & got this picture from my jewelry designer:

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I’m just too excited not to share it with you.  It’ll be here for the photo shoot on Friday, so you’ll see better pics next week on the website.  It’s made from freshwater pearls & swarovski crystals.   squeeeeeee!!!

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An open question for Wedding Designers & Event Planners

I’m hoping you can help me out with something.  I have a launch party coming up March 14 & 15 to debut my new couture line of bridal gowns, veils, and jewelry.  We’ve established our corporate culture to start from the beginning in a manner that will best serve, not just our bottom line, but be a benefit to everyone we encounter.  With that in mind, I try to look at what advantage am I giving to everyone involved in the launch event.   We’re offering complete concierge service for the weekend, shuttling everyone from the airport & also to the event itself, offering tours of the castle venue (it’s amazing!), and a discount ski package at a resort in Vail to round out the stay.

The Saturday evening event (March 14) is for boutiques from around the country and also for the press.  We already have confirmed national media coverage & are hoping for even more exposure.  There will be a runway show and a cocktail hour with live models displaying the gowns.  The Sunday afternoon (March 15) is for the Colorado bride to preview the line & set up an appointment to come in to my Colorado boutique, The Little White Dress Shop, and try on the dresses with the designer (me!).  Trunk show discounts will be offered for the week following the event.  Boutiques and brides alike will also have the opportunity to participate in our charitable initiative “100 brides for 100K” ™ that will benefit the Koman Foundation.

So now that you know what’s going on, here’s my question to you as an event planner:  How do I involve you?  Not only in the launch event, but in the time going forward from there.  My goal for the time from the launch party in March until we show at Market in New York in October is to create a national brand awareness campaign.  I want to go into market in October, not as the new kid on the block that’s just debuting, but as the up & coming designer that most everyone has heard the buzz about & can’t wait to meet (and has, just possibly, already started to stock in their store as an early adopter).  Quite a bit of a brand awareness campaign hinges on good buzz and excellent word of mouth and I am well aware that you event designers hold the biggest little black books in the business.  Just the few of you that I have had the privilege of getting to know so far have been amazingly helpful.  By just saying something as simple as “Oh, by the way, you should meet so-and-so…..” has turned into things for me like national media coverage & introduction to potential buyers.

I would like to create a network of event designers that I can be in continual contact with.  I want to give you updates on new styles, trunk shows in your local area that I may be doing,  and details about our company.  But I feel like I’m doing all that just to get something from you.  How can I give back to you?  What is it that you might like to have from me in exchange for some good blog love & possibly a few key introductions?  I really feel a bit stumped on this one & could use any assistance you are willing to offer.

Thanks so much, you’re the best!

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